Build Brands. Manage ESG. Drive Leads. Cure Crisis. Be Social.


IBC has developed a partnership with a new provider, Science4Data, to offer our members unique services at an IBC Members-Only rate.

 

The key for developing a deep understanding of the brand or product positioning within a market is comprehensive media and online research. This information can then be used to develop and deploy marketing programs that help drive bottom-line growth or handle a crisis.

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Science4Data and its sophisticated AI monitoring system can search either local or international news to help you get ahead of trends, predict the next story, and focus on key editors. Further, the data will be a step ahead of Google AdWords to help reduce the cost of digital advertising.

To help you, Science4Data is offering two affordable approaches for our IBC members:

 
 

FAST ACCESS to strategic intelligence across the world with support

A. Intelligence for marketing programs

  • Science4 Data offers A4 - brand Audit, Analysis, Action, and Adaptation - a proven process for discovering and building on the knowledge that creates increasingly effective marketing programs.

  • A4 was derived from years of agency and client-side work with innovators in the Silicon Valley to uncover industry and competitive perceptions, find keywords, trends, and phrases that help deliver targeted, high-impact demand generation and communications programs that equate to measurable success.

  • Science4Data will work with you directly to Audit and then provide an analysis report to help you better understand your place in any market and the direction you need to go for success. After the first 90 days, they will then assess your success using agreed-upon metrics, and make any necessary Adaptions.

B. Digital Marketing Programs

  • If needed, Science4Data can consult with you on your digital marketing programs including content creation, creative, video, social media, and media buying.

  • Science4Data also works with industry Influencers to help boost your reputation and social media presence.

C. Real-Time Intelligence for crisis communications

  • When the news is breaking fast, Science4Data can keep you up to date on the latest.

  • Science4Data consultants can also help you through just about any crisis with messaging and media training.

RUN YOUR OWN RESEARCH & REPORTING

by signing up for platforms directly from Science4Data at the IBC rate. It’s that simple.

What you get:

  • MediaSignal - The first market intelligence platform based on Natural Language Processing and built by data wizards for PR and Marketing professionals.

  • LaserShow Video - Ongoing, automated, original video content. LaserShow videos can supercharge your content marketing and communications at low cost and minimum overhead.

  • SocialSignal - Measure, view, and review your social media feedback - and competitors'. REAL TIME?Need to say something about translation

  • ESG-Signal (Optional) - Visualize and understand your Environmental, Social, and Governance (ESG) scoring — from both a language density standpoint and an impact standpoint.

 

And, because news travels fast and can be global, the Science4Data MediaSignal can not only search and find relative content in foreign languages, it can also provide translations.

Click here to Learn More and we’ll speak with you to understand your needs for the best results possible. All from Science4Data and IBC.